Besides posting their wares on Ebay, the brothers sell the smaller bergy-bits—i.e., the bite-sized ones—to local nightclub owners to be served as sexy bergy cubes. Drinks enhanced by the pristine northern treats sell for an extra two dollars.

“Bergy-cubes?” Sam Dinn, owner of the Killick Pub and Restaurant, shouts. “Don’t be talkin’. Can’t keep ‘em in the fridge. Sells more bergy-cube drinks than bottles of beer. Everyone’s mad about ‘em. Even the teetotallers comes here, just to suck on ‘em, you know.”

Harold Haines, accordion aficionado and lead singer in the popular local band Giant Squid, has just composed a tune in honour of the new ice phenomenon: Bergy-bits on the Side is available at Red’s Records and Poster Shop. And it is rumoured that a bergy-bit will enhance the cover of Great Big Sea’s new CD.

Readers wishing to bid on the latest catches (or photographs of same) by the Bridger brothers, or who would simply like to learn more about this sexy new down-east wave, may do so by visiting www.sexybergy-bits.com.