Evisu (2008): Laurie Beth Jones’s 1997 book, Jesus in Blue Jeans, offers “a practical guide to everyday spirituality” (lagging twenty or so years behind the American Bible Society’s denim-covered pocket edition of the Good News Bible). Meanwhile, a small Ohio-based company called Jewish Jeans uses its profits to fund Jewish causes. Rounding out the Semitic triumvirate, Al Quds jeans, manufactured in Italy and Pakistan, feature a high waist and baggy legs that won’t impede repeated kneeling; large pockets to hold taboo objects while praying (and prayer beads when not); and discrete green seams.
